Many people think that marketing is all about promotion and selling, when in fact it is so much more than that.
Marketing at its inner core is finding a clear match between what your customers need and want and what you can provide, then crafting a plan to make that connection happen.
Where do you start? What’s most important? How do you accomplish it all, especially if you are limited by time or budget?
Here we’ll whittle it all down to a set of manageable nuts and bolts to help you think through every aspect of your business and begin implementing each piece as you go. Then, when you’re ready, we’ll tackle how to pull it all together to make your entrepreneurial vision soar.
Check out our current articles on:
- Client Relationships
- Marketing Mix
- Defining Your Target Market
- Your Elevator Pitch
- The Marketing Plan
- Establishing Your Brand
- Outline Your Brand Guidelines
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