A Professional Reputation
Disney CEO Bob Iger once stated: “Working hard to fulfill a dream or instinct and learning over time it doesn’t work, doesn’t mean a career is over and a reputation killed. When a reputation is killed, it’s when failure comes as a result of loss of integrity or judgement… breaking of laws.”

The Merriam-Webster dictionary defines reputation as the “overall quality or character as seen or judged by people in general”.

The importance of reputation should not be taken lightly. We base our relationships with friends, family, colleagues, companies we buy goods and services from based on how well the reputation of how they treat us when we engage with them.

Those found without a good reputation often find themselves to be very alone or in some cases bankrupt.

An organization’s reputation can be broken down into a few different elements: trust, quality, reliability, and safety.

An organization’s reputation could be broken down into different areas. Starting with trust

Next, there is quality…

Reliability (Consistency)

Safety is one of the big ones…

{EDIT}A few ways, as a person, that you can watch your reputation is to always speak with confidence, do not enter a conversation unprepared. Being prepared is a great way to build your reputation and ensure that your customers and co-workers trust you. You can also show others your integrity by standing behind your co-workers and helping others grow and succeed.

Companies need to be mindful of their reputation because it can either make or break your company. Always treat your customers with respect, honesty, and especially show them loyalty. There may be times that it may cost you in the short term to take of your customers, but it will only pay off because you build your brand loyalty and improve your reputation.

As we have learned earlier, reputation is one of the most important aspects in our lives and the basis of any company. We should constantly remind ourselves that we need watch our reputation and always maintain our honesty and integrity to ourselves, others, and our companies.