Reputation in the Workplace
According to Merriam-Webster, the definition of reputation is the overall quality or character as seen or judged by people in general and also the recognition by other people of some characteristic or ability.
While reputation seems to be just another word, the importance of it should not be misplaced. The reputation of a friend, employee, company, or organization is what builds trust, friendship, long term contracts, referrals, and increase in funding. Without a reputation, we are not able to determine the quality of a company or the character of a person we want to do business with.
Reputation should be broken down into different parts. Let’s start with quality. The quality of a person’s or company’s reputation is what helps build trust between the consumer and the product or service. Take, for example, the company Boeing, which has a strong reputation for safety, reliability, and quality. You will find many consumers prefer to fly a Boeing aircraft because they trust the quality and that it will take them to their destination safely. Without the strong reputation that Boeing has built for itself, airlines would not be willing to purchase their aircraft and Boeing would fail.
Let’s move on to character. Many people define a person by their character. It defines who the person is, their demeanor, and especially their motive and attitude. A person of good character is someone who displays integrity, honesty, loyalty, and fortitude. A person of good character attains the trust of people and customers, they are able to show honesty in their work and maintain integrity in all situations. A person of poor character is a person who displays no integrity, dishonesty, disloyalty, and no fortitude. They are a person that very few trusts and have no faith in their word, their work, or their motives.
A few ways, as a person, that you can watch your reputation is to always speak with confidence, do not enter a conversation unprepared. Being prepared is a great way to build your reputation and ensure that your customers and co-workers trust you. You can also show others your integrity by standing behind your co-workers and helping others grow and succeed.
Companies too can benefit from watching their reputation because it can either make or break your company. Always treat your customers with respect, honesty, and especially show them loyalty. There may be times that it may cost you in the short term to take of your customers, but it will only pay off because you build your brand loyalty and improve your reputation.
Warren Buffett once stated: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
As we have learned earlier, reputation is one of the most important aspects in our lives and the basis of any company. We should constantly remind ourselves that we need watch our reputation and always maintain our honesty and integrity to ourselves, others, and our companies.