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Multi-Tasking

I recently started to read a book where my first impression was that I did not agree with the author’s premises.

One premise is that multi-tasking is ineffective. You need to concentrate one task at a time. For a person that prides himself on multi-tasking, I was taken aback. Yet, as I thought about, I am not sure that my past behavior was most effective.

I know of a major accounting firm that has “deep processing areas,” to work on complex problems. A well-known author advocates “deep” processing time.”

I have started to stop multi-tasking when I can and my conclusion is that there is merit to the premise.

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Cresa is the world’s most trusted occupier-centric commercial real estate firm. We strategize for the best possible results for occupiers everywhere. We think beyond space. Partner without conflict. And apply our integrated expertise to make your business better.

Our vision.
Cresa is the preeminent partner for real estate occupiers everywhere.

Our mission.
Be the advisor that brings the greatest value to occupiers.

Our values.

Work together

Create value

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Our purpose.
To think beyond space - strengthening those we serve and enhancing quality of life for our clients and employees.

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Multi-Tasking

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How do you define ‘brand’?