The California Consumer Privacy Act (CCPA) took effect on Jan 1, 2020, and it allows consumers to force companies to inform them of what personal information they have collected. It also lets consumers force companies to delete that data or forbid them from sharing it with third parties.
Americans now have protections similar to what Europeans are covered through the EU privacy law known as GDPR.
In theory, this means consumers will be able to ask anyone from Amazon to Google to disclose what data they are collecting.
Companies will have to allow the customers to tell them not to sell their information and delete the data if and when a consumer asks them to do so.
Last, the business won’t charge higher prices or refuse services if a consumer exercises their rights.
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