New Normal

Since the COVID-19 pandemic, employees working from home (WFH) have created a host of new wrinkles for employers, many of which are still being ironed out. For employees, the WFH option can be safer (less chances of contracting COVID) and easier (no more commute); for employers, WFH reduces the cost …

There are a number of issues to consider when creating a remote work policy. Here are some of the bigger questions: Can remote workers fit into your organization’s culture?What positions can be performed remotely? (e.g. a sales position might be a logical “yes,” while a receptionist is obviously a “no”)How …

By nature marketers are a competitive lot. Nothing gets the adrenaline pumping faster than surpassing sales projections, beating the control, dislodging competitors, or nailing a long-awaited product launch. However, COVID-19 has completely pulled the rug out from under all our nicely laid plans. In these days and times, we can …