New Normal

Designing a Remote Worker Policy

Designing a Remote Worker Policy

There are a number of issues to consider when creating a remote work policy. Here are some of the bigger questions: Can remote workers fit into your organization’s culture?What positions can be performed remotely? (e.g. a sales position might be a logical “yes,” while a receptionist is obviously a “no”)How …

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Marketing for the New Normal

By nature marketers are a competitive lot. Nothing gets the adrenaline pumping faster than surpassing sales projections, beating the control, dislodging competitors, or nailing a long-awaited product launch. However, COVID-19 has completely pulled the rug out from under all our nicely laid plans. In these days and times, we can …

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