Mastering Marketing

I have been thinking a lot about what makes a great brand, and in particular, how does a service business capitalize on it. I asked a good friend of mine, Steve Price, the now-retired CEO of several companies in the services sector, for his thoughts on the topic. “Steve, some …

By nature marketers are a competitive lot. Nothing gets the adrenaline pumping faster than surpassing sales projections, beating the control, dislodging competitors, or nailing a long-awaited product launch. However, COVID-19 has completely pulled the rug out from under all our nicely laid plans. In these days and times, we can …

Constant posting is important to keep your subscribers interested in following your online platforms. But like most things, quality outweighs quantity, including in the world of social media. In this video, we will give you tips on forming the best type of social media post, broken down by format. Before …

From childhood, we’re taught that we should treat others the way we would like to be treated. That principle still applies to best business practices, especially when it comes to how to treat your clients. By stepping into your clients’ shoes, you can see things from their perspective and figure …